Roadster Ad 2017
Roadster Ad 2017
American Car Collector / Full page
The Official NASCAR 2017 Preview & Press Guide / Half page
The Roadster Ad reinforces brand message, promotes the 3-step system, and supports product line variety, highlighting Top Coat, High Temp, Engine Enamel, and OEM Bed Liner. The Roadster Ad also shows readers a side of the brand they may have not been aware of – that the POR Products company consists of builders and car enthusiasts – creating the image of a team and a relationship with readers.
American Car Collector
ACC has a circulation of 30,000 copies. The majority are to subscribers, which indicates loyalty to the publication and guaranteed frequency of exposure for regular advertisers. The remaining sales are newsstand copies, through national outlets such as Barnes & Noble across the country.
Additionally, bonus copies are distributed at collector car events, trade shows, rallies, car shows, tours, auctions, etc. throughout the country with every issue, and throughout the entire year. Hershey, Carlisle, Hot August Nights, SEMA, Monterey, Barrett-Jackson and many other venues are just a few examples of where bonus copies of ACC are distributed. Bonus copies are always distributed only at classic/collector car events to car collectors and enthusiasts, POR-15's target market. ACC distributes a significant number (many thousands) of bonus copies at SEMA, Scottsdale, Amelia Island and Monterey.
The Official NASCAR 2017 Preview & Press Guide
Nationally distributed, The Official NASCAR Preview and Press Guide is made available at thousands of newsstands, bookstores, airports, convenience stores, grocers and other mass retailers.
Audience:
62% male
40% 18-44 years old
23% multicultural
$71,000 average HHI
Top 4 Nascar Markets
1. Los Angeles 2. New York 3. Chicago 4. Dallas 5. Atlanta
Nascar ranks #1 among major sports in sponsor consideration (3 out of 4 Nascar fans would consider a sponsor’s brand)
Nascar ranks #1 among major sports in sponsor loyalty (7 out of 10 Nascar fans said they are loyal to a sponsor’s brand when the brand supports their sport)
